@zbutcher [ tumblr ]

By Joe B. @zbutcher

[ JUST A HEADS UP: This is not really a full feature review! ]

To read my original post on the JUX site. CLICK HERE 

Working as a (video) creative in the media industry, we tend to think, speak, share and even argue through our own unique language of pictures, sound, and of course, story.

Playing with all those elements everyday can prove both magical and crazy at times depending on the client, budget, deadline or the amount of Red Bull still left in the fridge. ;)

It’s a world where quality of expression, presentation and interpretation is in full reign! 

And a place where elements and ideas are meticulously crafted into “engaging” and “immersive” user experiences. Or we at least hope they are. ;)

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[ HEADS UP: THIS IS NOT A REVIEW OF FCPX ]

@zbutcher: As mentioned in my last post I think Shareist is a rock’n new curation tool and website. It’s fast, simple and elegantly displays your shares/posts for viewers to visually enjoy. Coincidentally, at the time I began playing around with Shareist, Apple had announced the new version of Final Cut Pro X (FCPX).

At first, I was doing what I always do as a professional (PRO) editor faced with new toys, I was “taking the temperature”: bookmarking and saving reactions, information, videos, etc. for my own personal research. However, that plan didn’t last very long as something bigger had begun to unfold. Users started to download & explore the software immediately only to quickly discover that many features (Tape I/O, multi-cam, OMF/XML support, etc.) required for PRO application (and currently implemented in FCP7) were now non-existent in FCPX.

Even though some were excited, the release was mostly met with vehement opposition and disappointment by the existing PRO market, especially by those of us working in the broadcast television and film industries. Immediately, reactions, information and videos were hitting the net and social media networks at a feverish pace. It was then that I really dove deep into Shareist and decided to place myself in the epicenter of the curation storm and potential Apple marketing “debacle.” An hour later, my curated “mission control center“ for FCPX was up and running.

“Final Cut Pro X” [ curated by @zbutcher ] 

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@zbutcher: Somehow I stumbled on Shareist and I have to say it’s very impressive. Honestly, I’m much better at curating than I will ever be at blogging. But that’s okay since they are two different things to a large extent. Blogging is great platform to express one’s self by writing insightful articles and sharing their point of view. Curation is… well a whole separate beast. I’m not going to write about what it is or isn’t, there are many excellent reads covering that concept already. Anyway, it turns out that I love to curate, it’s just a part of my nature. So it’s nice to see some powerful new web tools (Shareist, Scoop.it and the like) that allow me to do my thang.

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@zbutcher: I’ve always been a big fan of the COOLIRIS wall viewer but after these fun interviews with Scobleizer I was even more impressed with the great tech/design of the new products this team is creating. LiveShare is an exciting new “real-time” group photo/video sharing app while their “decks & immersive 3D” ads are some of the best examples I’ve seen of elegant ways to engage & pique consumer interest on mobile devices. A must see/read for creative agencies & web publishers looking to produce unique & engaging online & web experiences. 

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@zbutcher: Fantastic breakdown of the social media landscape and it’s integration with media & TV. Includes: lot’s of informative stats, videos and a social TV app listing. Between Wesson and WIRED’s “How TV’s ‘Vast Wasteland’ Became a Vast Garden” one gets a very good sense of how “disruptive” the internet is for the television and media industries. Hold-on tight, cause there’s going to be a lot of “media turbulence” during the upcoming years.

Video Clip for mobile & RSS Feeds

A few great excerpts from David’s post include:

“TV is a crazy, weed-filled, wonderful, out-of-control garden.” It is time to rethink TV. It is time to imagine what it could be and redefine it for the participatory culture of tomorrow.

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@zbutcher: On Harvard’s University’s Nieman Journalism Lab site there is an excellent read on curation from Maria Popova editor of Brain Pickings. She discusses Twitter’s use “as discovery” and “curation as authorship.” If you like the excerpt below, you’re really going to enjoy the full read.

via niemanlab.org

Last week, Megan Garber wrote an excellent piece on whether Twitter is speech or text. Yet despite a number of insightful and timely points, I’d argue there is a fundamental flaw with the very dichotomy of the question. While Twitter can certainly be both, it’s inherently neither. And trying to classify it within one or both of these conventional checkboxes completely misses the point that we might, in fact, have to invent an entirely new checkbox.

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@zbutcher: Funny. Social media is… truly creepy in real-life.


via thenextweb.com

This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a “Like” or a “Follow”, it’s all included here.

The video is part a viral campaign to advertise a new opera called Two Boys, by Nico Muhly. [ more ]