Of course & again great job. Story & product were equally cool. Props and sorry 4 late replay. Hope everything is good on UR end.
Check out this video about fashion tech brand ADOPTED. Your’s truly Executive Produced it. We worked with a great international team including Lei Gong, Bastien Robilliard and Christian Chambenoit of The Company, Taichi Erskine here in LA, and a bunch of other great folks. Please REBLOG and LIKE, FOLLOW, and help spread the word about a truly creative small business. Thank you for your support!
Building upon years of experience working together in consumer products, in 2012 David Watkins and Nora Levinson founded ADOPTED in Shanghai, China. They have since launched a successful line of cases for iPhone 5 in Apple Retail stores worldwide and built a global team to continue driving the creativity and growth of the company.
ADOPTED / DAWN is the first video in a series of vignettes that will introduce the ADOPTED story. We will touch on our founders, team, design and manufacturing process, and our journey forward. We look forward to sharing these experiences with you.
By Joe B. @zbutcher
[ JUST A HEADS UP: This is not really a full feature review! ]
To read my original post on the JUX site. CLICK HERE
Working as a (video) creative in the media industry, we tend to think, speak, share and even argue through our own unique language of pictures, sound, and of course, story.
Playing with all those elements everyday can prove both magical and crazy at times depending on the client, budget, deadline or the amount of Red Bull still left in the fridge. ;)
It’s a world where quality of expression, presentation and interpretation is in full reign!
And a place where elements and ideas are meticulously crafted into “engaging” and “immersive” user experiences. Or we at least hope they are. ;)
[ HEADS UP: THIS IS NOT A REVIEW OF FCPX ]
@zbutcher: As mentioned in my last post I think Shareist is a rock’n new curation tool and website. It’s fast, simple and elegantly displays your shares/posts for viewers to visually enjoy. Coincidentally, at the time I began playing around with Shareist, Apple had announced the new version of Final Cut Pro X (FCPX).
At first, I was doing what I always do as a professional (PRO) editor faced with new toys, I was “taking the temperature”: bookmarking and saving reactions, information, videos, etc. for my own personal research. However, that plan didn’t last very long as something bigger had begun to unfold. Users started to download & explore the software immediately only to quickly discover that many features (Tape I/O, multi-cam, OMF/XML support, etc.) required for PRO application (and currently implemented in FCP7) were now non-existent in FCPX.
Even though some were excited, the release was mostly met with vehement opposition and disappointment by the existing PRO market, especially by those of us working in the broadcast television and film industries. Immediately, reactions, information and videos were hitting the net and social media networks at a feverish pace. It was then that I really dove deep into Shareist and decided to place myself in the epicenter of the curation storm and potential Apple marketing “debacle.” An hour later, my curated “mission control center" for FCPX was up and running.
@zbutcher: Somehow I stumbled on Shareist and I have to say it’s very impressive. Honestly, I’m much better at curating than I will ever be at blogging. But that’s okay since they are two different things to a large extent. Blogging is great platform to express one’s self by writing insightful articles and sharing their point of view. Curation is… well a whole separate beast. I’m not going to write about what it is or isn’t, there are many excellent reads covering that concept already. Anyway, it turns out that I love to curate, it’s just a part of my nature. So it’s nice to see some powerful new web tools (Shareist, Scoop.it and the like) that allow me to do my thang.
New FCPX 4 better or worse!
COOL TWEETS [ saved reads ]
@zbutcher: I’ve always been a big fan of the COOLIRIS wall viewer but after these fun interviews with Scobleizer I was even more impressed with the great tech/design of the new products this team is creating. LiveShare is an exciting new “real-time” group photo/video sharing app while their “decks & immersive 3D” ads are some of the best examples I’ve seen of elegant ways to engage & pique consumer interest on mobile devices. A must see/read for creative agencies & web publishers looking to produce unique & engaging online & web experiences.
Video Clip for mobile & RSS Feeds
Video Clip for mobile & RSS Feeds
At the Cable Show in Chicago today, Comcast’s CEO Brian Roberts showcased the company’s ability to deliver 1 gigabit per second throughput by downloading a full season of 23 episodes of 30 Rock in just 1 minute, 39 seconds.
@zbutcher: Fantastic breakdown of the social media landscape and it’s integration with media & TV. Includes: lot’s of informative stats, videos and a social TV app listing. Between Wesson and WIRED’s "How TV’s ‘Vast Wasteland’ Became a Vast Garden" one gets a very good sense of how “disruptive" the internet is for the television and media industries. Hold-on tight, cause there’s going to be a lot of "media turbulence" during the upcoming years.
A few great excerpts from David’s post include:
“TV is a crazy, weed-filled, wonderful, out-of-control garden.” It is time to rethink TV. It is time to imagine what it could be and redefine it for the participatory culture of tomorrow.
@zbutcher: On Harvard’s University’s Nieman Journalism Lab site there is an excellent read on curation from Maria Popova editor of Brain Pickings. She discusses Twitter’s use “as discovery” and “curation as authorship.” If you like the excerpt below, you’re really going to enjoy the full read.
Last week, Megan Garber wrote an excellent piece on whether Twitter is speech or text. Yet despite a number of insightful and timely points, I’d argue there is a fundamental flaw with the very dichotomy of the question. While Twitter can certainly be both, it’s inherently neither. And trying to classify it within one or both of these conventional checkboxes completely misses the point that we might, in fact, have to invent an entirely new checkbox.
@zbutcher: Funny. Social media is… truly creepy in real-life.
This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a “Like” or a “Follow”, it’s all included here.
The video is part a viral campaign to advertise a new opera called Two Boys, by Nico Muhly. [ more ]
In an early preview of TiVo’s plans for The Cable Show this week in Chicago, TMCNet has posted information on two new set-top boxes that will be offered by cable operators RCN and Suddenlink. As suggested by recent surveys and forum posts, the Premiere Q is a quad-tuner DVR with multiroom streaming of up to three HD feeds via MoCA or Ethernet, while the Preview is TiVo’s first box without a hard drive and serves as a client to the main box.
Another revelation is news that an updated version of TiVo’s iPad app will include be able to browse cable VOD, allowing users to select it on the tablet and then “flick” it to their box where it starts playing.
If the information holds up the new hardware seems competitive and modern enough, but we’re wondering if TiVo will continue to serve end users who prefer to buy equipment instead of lease and are waiting for things like the new DirecTiVo or software updates that enhance performance on the Premiere and finish off its HD menu system. [ more ]
Time Warner is testing throttled — severely throttled — tiered pricing for internet access, putting it at odds with its customers, with the media industry, and with the future of the internet. I’d like to discuss how they could think differently about their business and customers. What if, instead of a gatekeeper, they saw themselves as platforms or technology innovators or catalysts or enablers?
Google Will Eat Itself (GWEI) is an art/economics project/prank/criminal enterprise that uses a network of hidden sites that register fraudulent clicks on Google Ads. The revenue from these ads is then used to buy shares of Google. At the present rate, the organizers estimate that they will own all of Google in about 200,000 years. They pledge to then turn the company over to the public. BRILLIANT. [ more ]